Addressing The Loopholes: How The Recent Legislation Change Will Effect The Sports Nutrition Industry

Joshua Harman

Supervised by Peter Burnap, Moderated by Jianhua Shao

The following project is an analytical project aimed at deducing how sports nutrition manufacturers can successfully launch a product developed focusing on quality, innovation and effectivity into the sports nutrition industry. Through the inclusion of Soft Systems Methodology, Market Research and System Dynamics I will develop a model to deduce the optimal product to launch into the industry to achieve successful revenue levels, while keeping a major focus on the quality of the product itself. I will also manufacture the final deliverable to be delivered in the viva Examination.

Initial Plan

Interim Report

Final Report

Publication Form