Addressing The Loopholes: How The Recent Legislation Change Will Effect The Sports Nutrition Industry

Joshua Harman
10/05/2013

Supervised by Peter Burnap, Moderated by Jianhua Shao

The following project is an analytical project aimed at deducing how sports nutrition manufacturers can successfully launch a product developed focusing on quality, innovation and effectivity into the sports nutrition industry. Through the inclusion of Soft Systems Methodology, Market Research and System Dynamics I will develop a model to deduce the optimal product to launch into the industry to achieve successful revenue levels, while keeping a major focus on the quality of the product itself. I will also manufacture the final deliverable to be delivered in the viva Examination.

Initial Plan

Interim Report

Final Report

Publication Form